Human Connection in the Age of Digital Finance

Investment Executive Press Article: Client review meetings are advisors’ chance to stand out in the age of AI

Chris Merrick, principal at Merrick Financial Inc., was consulted for an article in Investment Executive that explored a significant shift in wealth management. The piece highlighted how advisors are moving beyond transactional relationships focused solely on portfolio performance. Instead, they're embracing holistic financial planning that considers taxes, wills, estate planning, and, importantly, the emotional and psychological support their clients need.

"The review meeting used to be more about how your investments are doing, but now it's gone more from the numbers to the narratives," said Chris Merrick, an advice-only financial planner and principal with Merrick Financial Inc. in Toronto.

What Clients Really Want

Human connection and true understanding of ones concerns and goals matters more than ever. Whether your goal is buying a house, planning for your kid's education, retiring at a certain age, leaving a meaningful inheritance, managing cross-border finances, or navigating major life transitions, personalized advice grounded in trust makes all the difference.

At Merrick Financial, we take that holistic approach seriously. We look at your complete financial landscape; taxes, estate planning, cash flow, retirement projections, insurance, and investments; and tailor our recommendations to what matters most to you.

Because we're fee-only and advice-only, we don't sell products or earn commissions. That independence means our guidance is always centered on your best interests, not outside incentives. It's the kind of clarity and confidence that builds lasting relationships.

Learn more about our fee-only approach and book a free consultation at: https://www.merrickfinancial.ca/book-online